![]() Currently, the game is only available in French but an English version will follow soon.įurthermore, Owlient plans to launch a new iPhone version of during the first semester of 2011 and, following its the roll out of Dutch, Italian, Turkish, Polish and Swedish versions of the game, the company will continue its internationalisation process with new versions of its horse games in different countries. The company expects to benefit from Facebook's network and to continue growing its customer base of horse lovers. The goal is for users to become the best breeder or the best equestrian centre director amongst all their friends. 'Howrse for Friends' players will be able to build up their own equestrian centre, request the help of other users to lend a hand with its construction, breed their own horses and organize competitions amongst friends. The idea is to replicate this big success from a different platform while continuing to develop its leading role in the field of social games. The company's most popular game, is now present in 12 different markets and Owlient has reached more than 15 million registrations all over the world. With this new game, Owlient expects to reproduce its previous success with web games but in the social platforms environment. In an interview last month Guillemot also spoke to about Ubisoft's move into television and film production, and about the need to diversify.Owlient, the French online game editor known for games such as and, has now launched its first Facebook game, called 'Howrse for Friends'. Ubisoft has recently acquired a number of companies with a strong focus on multiplayer and online, including Massive Entertainment, Nadeo and Quazal. I don't know actually if people will get the game as a first step for free or if they will pay to get the game, and then have the possibility to get more of it in paying more." "I can't say yet, but I know we will have the possibility to buy more and more items in games, also on console, in the future. When asked about transferring the free-to-play model to consoles, Guillemot wasn't sure if or when such migration would happen. The company is learning how to give those young girls want they want." "We know what they like, so we we continue to invest in that category just because we know their wishes and we know how to fulfil them. "We know those customers," explained Guillemot. The acquisition of the Howrse developer cements Ubisoft's already strong commitment to the young and female section of the gaming demographic, building on the success of the Imagine series for the Nintendo DS. We are proud of what our team has accomplished and confident that joining Ubisoft will allow us to continue that success." "It also lets us integrate our proven online services architecture with Ubisoft’s so that we can help grow their brands online. "Joining the Ubisoft team will allow us to accelerate our international business and to expand our expertise and our games to new platforms," said Owlient CEO Olivier Issaly. Alongside Howrse the team are also responsible for Babydow, which allows players to raise a child from birth to school age. Owlient's team of 40 is based in Paris, and concentrates on free-to-play games aimed at a young female audience. "The only thing I can say is that it's a fast growing company and really profitable." Guillemot stated that the price of the deal would not be made public. "What's important as a publisher is to create content for all that diversity that exists in the way people play." I know we will have the possibility to buy more and more items in games, also on console, in the future Yves Guillemot, Ubisoft ![]() So what we learn in online we are using in high definition to improve the experience," he explained. We learn a lot from those different pillars to enrich the others. ![]() "We have three pillars, which are high definition, casual and online games, so we are booting the three pillars so that we can grow in those three types of games and customers. He also described the Owlient team as "extremely dynamic and able to establish their brand on a worldwide basis." What we buy is not only the profit they will make but also the accumulation of know how," said Yves Guillemot, Ubisoft CEO, speaking to about the acquisition. "It's a fast growing and profitable company with a very good technology that we can exploit in the rest of the group. Owlient has over two million monthly active users accessing games like Howrse, an online horse breeding game. French publisher Ubisoft has announced its purchase of Owlient, a free-to-play developer, for an undisclosed sum.
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